You know your marketing isn’t working, but you don’t know why. It could be because of people, processes, lack of collaboration, systems, or all of the above. My first move is always the same: I want the unfiltered version of everything; the history, the friction, the stuff that lives in people’s heads and never gets written down. The more I understand upfront, the faster I can be useful to you.

From there, I come back with how I read the situation — where things stand, what’s connected, what’s getting in the way. Sometimes that picture surprises people. Often it surfaces things they knew separately but hadn’t linked together yet.

What drives me is the moment an organization stops spinning and starts moving. That’s what I’m here for.