Campaigns That Connect.
The best campaigns don’t just reach their audience, they reflect them.
Here’s a look at the campaign work I’ve led across sectors.
ReCar
Out-of-home Campaign Development
A bold, geo-focused, emotion-led out-of-home campaign. No cars, no agency, no template. Just sharp creative that cut through the noise of automotive advertising.
Career Collective
Canada Learning Code Awareness and
Recruitment Campaign
An organic, multi-channel campaign built around authentic storytelling; growing a brand new career development community from zero to 250+ members in 8 months.
Code to Career
Canada Learning Code x BrainStation Integrated Marketing Campaign
A national, multi-channel recruitment campaign for a $10M government-funded skilling initiative; connecting underrepresented groups to career-changing tech training.
The Time Is Now (Evolved)
ALS Canada Year-End Fundraising Campaign
A community-driven digital fundraising campaign built around real stories from real people living with ALS; urgent, human, and designed to move people to act.
The Time is Now
ALS Canada Awareness & Advocacy Campaign
A digital advocacy campaign that became the most successful in ALS Canada’s history; over 7,000 letters sent to elected officials, created entirely during a pandemic.
Relentless
ALS Canada Year-End Fundraising Campaign
The first ALS Canada campaign to feature real people with lived experience; a multi-channel digital campaign built around one powerful word and the community it was meant to describe.