Brand Work
That Drives Action.
Good brand work isn’t just visually cohesive, it’s rooted in the community it serves.
The language, the identity, the way it shows up across every touchpoint; all of it should feel immediately recognizable to the people it’s meant to reach.
That’s the standard I work to.
Here’s a look at a selection of some of the brand work I’ve led.
ALS Society of Canada
Brand Refresh
Building organizational alignment and a community-centred brand identity for a national health charity.
Career Collective
Brand Identity Development
Fast-tracking brand development for a career platform. From naming to visual identity in response to a strategic organizational pivot.
Code to Career
Brand Identity Refinement
Rebranding a $10M workforce development program to authentically represent the diverse communities it was designed to serve.
CAPTURE ALS
Brand Identity Development
Developing brand identity for a $30M research initiative to create the structure and presence needed to secure investment.
Pull to End ALS
Brand Identity Evolution
Creating a flexible event brand that could survive partnership changes; evolving ‘Plane Pull’ to
‘Pull to End ALS’ for operational resilience.
Revolution Ride
Brand Identity Development
Creating brand identity for a cycling fundraising event that breaks category norms, appealing to serious cyclists while prioritizing community over competition.